22 Unchange Laws of Marketing. Rule 1: The Law of Leadership
22 Unchanges Laws of Marketing Introduce to you Billions of dollars wasted on marketing programs that don’t work, it’s not a matter of wisdom, insight, or great funds. Many managers assume that a well-crafted, well-executed, well-funded marketing program will be successful. That’s not necessarily the case. And you’re not looking for distant examples, but companies…