A Life of Negotiation Chapter 4: Preparing for a Negotiation There are simple one-on-one negotiations, like when you buy a neighbor’s used car, or buy a house in the newspaper’s classifieds. “Simple” here does not mean a small item, but because the things to discuss to come to an agreement between the seller and the…
A Life of Negotiation. Chapter 3: Psychological War Negotiations are of all kinds: Buying and selling goods, renting things, weddings or any other exchange requires negotiation. But not everyone likes to negotiate. The majority always “match”, even lack confidence when having to answer and explain to people they don’t know. But whether you like it…
A Life of Negotiation Chapter 2: Heaven or Learning? Like playing the piano or drawing a picture, negotiation is an art. We often hear that the Chinese or the Jews are very clever at trading. I remember hearing so much as a child that I was convinced that the talent for trading was innate! Then…
A Life of Negotiation Introduce In the nearly 40 years of my career, I feel like I have a heavy predestined karma. From the first month of working as a young engineer to the last day before retiring, I was constantly wandering around the world, sleeping in hotels, working in corridors or offices everywhere. By…
22 Unchange Laws of Marketing. Rule 7. The Law of Ladder The strategy to apply depends on the ladder you stand on. While your primary marketing goal is to stay first in the customer’s mind, you still won’t lose the battle if your efforts aren’t successful. There are strategies to apply when your brand is…
22 Unchange Laws of Marketing. Rule 6. Law of Monopoly It is impossible for two companies to master the same word in the mind of the customer. If a competitor already owns a word or already occupies a place in the customer’s mind, there is no point in trying to master it. As stated in…
22 Unchange Laws of Marketing. Rule 5. Law of Center of gravity The most powerful concept in marketing is mastering a word in the customer’s mind. A company can be wildly successful if it finds a way to master a word in the minds of its customers. Not a complicated word, not inventing it. Simple…
22 Unchange Laws of Marketing Rule 4. The Law of Perception Marketing is not a product war. It is a battle of perceptions. Many people think of marketing as a war of products. In the long run, they envision the best product to win. Marketers’ minds have been pre-flooded with research and fact-gathering work. They…
22 Unchange Laws of Marketing. Rule 3. The Law of Memory Be first in memory rather than first in the market The world’s first Personal Computer was the MITS Altair 8800. The law of leadership leads us to think that the MITS Altair 8800 (unfortunately to choose this name) It must be the number one…
22 Unchange Laws of Marketing Rule 2. The Law of Product Types If you are not first in a category, create a new product where you are first. Who is the third person to fly solo across the Atlantic? If you don’t know that Bert Hinkler was the second person to fly solo across the…
7 financial principles of the richest people Introduce What if I could arrange for you to meet privately Bill Gates, founder and CEO of Microsoft, the software company world leader; or meet privately with Warren Buffett, CEO of Berkshire Hathaway, who is considered the most effective investor All Time. Are they also the two richest…
22 Unchanges Laws of Marketing Introduce to you Billions of dollars wasted on marketing programs that don’t work, it’s not a matter of wisdom, insight, or great funds. Many managers assume that a well-crafted, well-executed, well-funded marketing program will be successful. That’s not necessarily the case. And you’re not looking for distant examples, but companies…
PERSONAL PR We can summarize the content of the book that PR practitioners need to know: 1. What is PR? 2. Basic human needs 3. PR level 4. Basic situation of PR 5. NCNS Principle – No customers – No success labour” 6. CAR, 3S, and 3PR principles 7. 10 basic elements of PR –…
CHAPTER III: PR IS STARS Have you ever thought about how many sparkling, colorful and beautiful Stars there are in the sky? How long will it take for one or more of them to disappear? Have you ever thought about how many people do the same job or do business with your organization? How many…
CHAPTER II PR IS ANGEL Do you think there are gods? Have you ever thought that you were helped by an invisible person? Have you ever communicated with them? What are they like? Have you ever felt that it was your brand that made your organization grow? Is it like a god helping you? Who…
CHAPTER I: SITUATIONS, LEVELS AND RULES OF PR SITUATION Basic situation of PR “Who are you?” is often a common question that customers ask Your target thinks about you, your product or service or your organization. Whether your business has just started or is already growing, your target relationship may not reflect the results you…
PR your life! PEOPLE TALK ABOUT PR From ancient times until now, humans have known how to communicate with each other in many ways such as symbols, images, body movements, sounds or words. Besides painting, carving, engraving, and drawing on walls; speaking in public, sending handwritten letters; written on leaves, animal skin, or on paper;…
7 financial principles of the richest people I. KEY WORDS: “THINK FIRST” SUMMARY: The first step to success begins with saying “I have a plan.” In a place without vision, people will not know how to control themselves. – KING SOLOMON If you’re planning to build a house, you probably won’t start by buying building…