Art of Marketing Chapter 21. 4 ways to change your business What’s the secret to success? It’s no secret. When you discover your mission, you will feel its demand. — Aysa Angel In business and in life, there are only 4 ways you can bring about significant change. The first way is that you can…
Art of Marketing Chapter 20. Resource pack concept Dig deeper into your dreams and deeper into yourself and believe that anything is possible, and make it happen. — Corin Nemec One of the most important marketing concepts is called the “resource pack concept”. Think of your company as a resource pack capable of producing and…
Art of Marketing Chapter 19. Using Other Ways to Sell Don’t bother just to be, better than your, contemporaries or predecessors. Try to be better than yourself. ― William Faulkner There can be 3 different ways to sell a product or service. Unfortunately, the average company loves one or maybe two different ways to sell…
Art of Marketing Chapter 18. Creative Marketing Development Strategies “What, what do you mean?” One of the deep secrets of life is that all that is really worth doing is what we do for others.” – Lewis Carroll How do you expand the market? There are five creative marketing development strategies below. First, you can…
Art of Marketing Chapter 17. Niche Market Domination Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly. — Langston Hughes You use this strategy when dominating a deep niche with a product or service that people want and must have. You become the sole supplier, a high-quality product…
Art of Marketing Chapter 16. Use the “hit the spot they don’t expect” strategy Find a purpose to serve, not a lifestyle to live. — Criss Jami This strategy is often referred to as the “white space strategy”. You look into your market and identify a product or service that no one currently offers, which…
Art of Marketing Chapter 15. Executing the “fastest and most” strategy Action is the foundational key to all success. — Pablo Picasso Nathan Bedford Forrest was secretly recommended and later became a cavalry general for the Confederate army during the Civil War. His unconventional approaches to the war allowed him to achieve a series of…
Art of Marketing Chapter 14. Deception and Intervention Tactics in Marketing The first step in exceeding your customer’s expectations is to know those expectation. ― Roy H. Williams How do you take advantage of the power to become the “dominant” in the market? If you own a quality product and service, and see an opportunity…
Art of Marketing Chapter 13. Military principles in marketing strategy To have the highest income, you have to be the best. – T. Harv Eker The most important skill you possess as a marketer is the ability to think ahead of your competitors. Each idea gives you an edge, allowing you to think differently and…
Art of Marketing Chapter 12. Choosing the battlefield You’ve got to keep reinventing. You’ll have new competitors. You’ll have new customers all around you. ― Ginni Rometty A business and marketing strategy means choosing your own competition and battlefield. If you decide to change your existing product, market, or customer, you will change your competitors…
Art of Marketing Chapter 11. 4 principles of marketing strategy The ability to sell is the number one skill in business. If you cannot sell, don’t bother thinking about becoming a business owner. — Robert Kiyosaki Every business strategy is a marketing strategy. Your ability to attract potential customers determines your success in business. You…
Art of Marketing Chapter 10. Positioning Strategies “To attract attractive people, you must be attractive.” — Jim Rohn Positioning is an important part of the marketing mix and marketing strategy. Focusing on positioning strategy means structuring your business’s position in the market so that you are perceived as different and better than your competitors. How…
Art of Marketing Chapter 9. Marketing mix The story is the heart of the sale. — Matthew Pollard The marketing mix is like an elaborate recipe for a particular dish you’re about to cook. Each type of ingredient is essential, they must be put into the dish with the correct quality and quantity, at the…
Art of Marketing Chapter 08. Gaining a Competitive Advantage No matter how you feel, get up, dress up and show up. – Regina Brett As we said, the purpose of marketing is to create awareness of “unique added value” in the minds of customers. To survive and thrive, every product and service offered needs to…
Art of Marketing Chapter 7. Competitive analysis Ask yourself if what you’re doing today is getting you closer to where you want to be tomorrow. ― Paulo Coelho In military strategy, every decision is made as a result of the process of thinking and understanding what the enemy is doing and is capable of doing.…
Art of Marketing Chapter 6. Why do people buy? Anyone who says money doesn’t matter doesn’t have a dime. – T. Harv Eker People buy products and services to satisfy their own needs. Economics says that every action you or I take is caused by what is known as a “feeling of unsatisfactory”. We feel…
Art of Marketing Chapter 5. Customer-focused marketing Always remember that the most important thing is whether you are determined to succeed or not. – Abraham Lincoln Successful marketing puts the customer at the center of all planning and decision-making. Everyone in the company is always focused on the customer. The company always appreciates customer service.…
Art of Marketing! Chapter 4. Market research and market information Often, in the real world, it’s not the smart that get ahead but the bold. — Robert Kiyosaki There are many similarities between marketing strategy and military strategy. The goal of both of these strategies is to win, in the marketplace and on the battlefield.…