✌️ Most business people want to find a way to display beautiful goods for the mini supermarket so that the stalls and shelves look the most eye-catching and scientific. If you are also looking for these solutions, immediately apply the product display principles in the article below, ensuring your supermarket’s sales will increase unexpectedly.
Have you ever noticed that every time you go to the supermarket, you buy a bunch of things that are not on the initial list? Not only you and not coincidentally, it is an extremely clever strategy of those supermarket managers.
The secret lies in the art of arranging products that make customers fall into the “trap” they have set. If you are planning to open a mini supermarket, you can refer to these tips to display these goods to increase sales quickly. ✍️🏆🚗💰
1. Learn how to display beautiful goods for the mini supermarket according to famous mini supermarket standards
1.1 Commodity division before display
1.2 Sort by product use time
1.3 Sorting by demand: goods purchased on purpose inside, random goods outside.
1.4 Sorting by product size: small groups of goods are arranged outside, large goods are arranged inside
1.5 Order by speed of purchase: fast goods outside, slow goods inside
2. 3 Product display
2.1. Look: Make sure the products for sale (promotional goods, hot goods …) are displayed prominently and impressively
2.2. User: Ensure the right eye level of the user
2.3. Get: Ensure products within reach of customers
3. How to display promotional goods
4. 6 principles of shelf arrangement
4.1. The distance between the shelves is 10cm larger than a person’s shoulder
4.2. No dead ends
4.3. The middle shelf is not higher than the head
4.4. Shelves not too high
4.5. Shelves placed along the entrance
4.6. Do not leave shelves apart
5. The principle of full goods
6. How does the refrigerator display in the mini supermarket?
7. A few natural habits of customers you should not ignore
👉 1. Learn how to display beautiful goods for the mini supermarket according to famous mini supermarket standards
Merchandise display is the most important element of sales for a store. But not everyone knows how to display a store, mini supermarket to catch the eye, so that the more customers go, the more attractive and attractive they are without feeling uncomfortable by walking around without looking. get the product you need.
👉 1.1 Commodity division before display
Classification of goods into groups (stores): confectionery, spices, cosmetics, other non-food, tea and coffee, honey, frozen, household appliances.
These stalls are arranged on a shelf, or a row of adjacent shelves, or an area of 2 shelves facing each other, allowing customers to control the entire stall while just standing in one place.
The classification of goods by group requires a deep understanding of the categories. However, as a mini supermarket owner, you can rest assured that the sales staff of the vendors will help you with the display of goods. You just need to make sure you know which areas of your store the product groups will be arranged in.1.2 How to arrange the shelves in the supermarket.
👉 1.2 Sort by product use time
Sorting goods in supermarkets by product use time is a way of placing products with a short shelf life near the door, and a long shelf life deep in the supermarket.
It is a fact that goods with a longer shelf life have a longer shelf life, and goods with a long shelf life are always purchased intentionally before going to the supermarket. This group of goods is mainly cosmetics, household goods, stationery, and non-food products.
This way of queuing helps the supermarket to ensure that the group of goods with average purchasing power (about 1 to 2 months for customers to buy once) such as spices, tea, coffee and entertainment groups such as confectionery are at the right place. This ensures that the customer can buy when passing through the product twice.
And closest to the door are products that can be peeled and used on the spot such as soft drinks, snacks, gum, ice cream, fresh goods….
This arrangement is also considered a beautiful display of goods that most supermarkets use to ensure that they follow the normal consumption habits of customers. Customers will have the highest number of visits to products that may generate the desire to buy unplanned.
👉1.3 Sorting by demand: goods purchased on purpose inside, random goods outside.
Intentionally purchased products are products that customers have made a list to buy from home such as washing powder, toilet paper, dishwashing liquid, soap, sanitary napkins, fish sauce, spices…., This makes customers when entering the supermarket will look for those products and in the process of looking for products, customers see many other products and may have a sudden need.
Pushing these groups of items inside ensures that customers will pass through other products and have the longest stay in the supermarket.
👉1.4 Sorting by product size: small groups of goods are arranged outside, large goods are arranged inside
This arrangement is often used to ensure security in the store, avoiding the loss of small but valuable goods such as cosmetics, razors….
In addition, arranging small groups of goods outside, even on the cashier counter, gives customers more opportunities to buy random goods when attracted by the color, scent or simply waiting for the bar. Payment took too long, so please pick up the goods.
👉1.5 Order by speed of purchase: fast goods outside, slow goods inside
This arrangement can only be made when the supermarket owner has a general and in-depth view of the customers. The purchasing speed of each product sometimes depends greatly on the location of that product because it is affected by habits, culture, and income level of the area where the supermarket is located.
Usually supermarkets that display this type of goods belong to the category of quick shopping, which means that customers have very little time to buy goods. They prefer to shop in the form of stopping by to pick up a product or two, pay and go, rather than spending time lingering in the store to learn or see about new products, promotions and store offers.
👉2. 3 Product display
👉2.1. Look: Make sure the products for sale (promotional goods, hot goods …) are displayed prominently and impressively
Looking is the important principle of displaying the product you want to sell. This principle ensures that the product for sale in the supermarket is always the product that immediately catches the customer’s eyes when the customer has not entered the store. The display that helps customers impress with the product area will make customers pay attention and be attracted and motivate customers to be curious about other eye-catching displayed products.
👉2.2. User: Ensure the right eye level of the user
Upon entering the store, with a shorter view, the customer needs to reshape the product attraction block, which is automatically adjusted by the packing facility in the horizontal floor down to the customer’s chest.
This ensures that for each customer segment (infer the height) there will be different products in sight to end up buying differently. Gather a few products that are not in the eyes of the majority of customers who do the job of placing the product on the dead end of the rating system.
👉2.3. Get: Ensure products within reach of customers
And finally, in order to turn the things that are attractive, curious and interested by customers into sales, products should always be available and in the hands of customers when a desire to buy arises, this makes supermarkets always have to ensure Set up the bookshelves not too far apart, and the products are always placed on the outside of the shelf system. Research shows that 90% of products placed in a customer’s order are paid for.
👉3. How to display promotional goods
Promotional goods are products that help supermarkets increase sales by increasing demand due to customers’ sense of low prices. Promotional goods need to be placed at the top of the shelves, into a concentrated area, with many colorful labels to attract customers’ attention and attract customers’ attention to that product as a highlight in the store.
👉4. 6 principles of shelf arrangement
👉4.1. The distance between the shelves is 10cm larger than a person’s shoulder
For a mini supermarket, the arrangement of shelves needs the smallest distance to take advantage of the maximum number of goods. With a standard shelf length, the fact that the two ends of the shelf is about 10cm from the customer’s shoulder will help customers not feel pressed by the goods, but it is convenient for picking up goods as well as having an overview. for the whole cargo area.
👉4.2. No dead ends
Customers consider going to the supermarket as a walking experience, so they will feel uncomfortable when they have to go to a dead end and turn around. Limit the arrangement of shelves to create dead ends if possible, this also makes customers go around in the supermarket longer.
👉4.3. The middle shelf is not higher than the head
The shelf in the middle of the mini supermarket is too high, which will make customers feel isolated and unable to control the situation. This feeling will make customers uncomfortable when walking around in the supermarket.
👉4.4. Shelves not too high
It is inevitable that if they do not have to search for products with the intention of buying, customers will rarely look up, this habit makes products on the top much less noticeable than products placed on the horizontal. forehead downwards. The viewing angle for tall products also needs to be much wider than for other products.
👉4.5. Shelves placed along the entrance
Placing shelves across the door makes customers feel unsafe when entering the store. When standing in the middle of a warehouse of goods, your mind will be more comfortable when you always make sure you don’t lose the exit, right? And nothing drives sales better than a comfortable buying spree.
👉4.6. Do not leave shelves apart
It would be funny if naturally a shelf frame hit the eye. Except in case of force majeure, supermarkets are always looking for ways to keep the goods in the eyes of customers. The way to display beautiful goods is that the supermarket always uses the top shelf to ensure that the goods are what is on display. Besides, if there is no special reason, the shelves need to ensure that they run the entire length of the room.
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👉5. The principle of full goods
The simplest way to increase sales is to always have enough goods on the shelves. Think about how it would feel to walk into a supermarket with a shortage of goods, and no shelves, then you would think that this supermarket is about to close.
Although displaying goods on the shelves is important, you always need to remember that in a mini supermarket, you should not display more than 6 sides for 1 sku because in addition to wasting space, it also gives customers a super feeling. Your market does not have a wide variety of products, and the next time you know, the store next door will be your choice to buy.
👉6. How does the refrigerator display in the mini supermarket?
Refrigerators and freezers should be arranged in an area to help customers identify and zone fresh products and this area should be placed as close to the cashier as possible, this is the product group. Customers will take the last before leaving the store.
At the same time, it is also important to avoid customers picking up products that need to be refrigerated and walking around the store for hours, causing product quality to deteriorate, and whether customers buy that product or exchange a product. supermarkets will be greatly affected.
👉7. A few natural habits of customers you should not ignore
There are a few tricks of the supermarket owners to make customers increase their purchases seemingly by accident but completely on purpose.
The smell of bread makes customers want to buy
With large supermarkets, the cake counter is always responsible for producing bread, not only for sale but also for scent. Usually the bread counter is left at the entrance, why? Research shows that the smell of bread makes customers feel cozy, they will stay in the supermarket longer and are more likely to be willing to make an impulse purchase.
Turn right right after the entrance
A typical habit of customers in unfamiliar supermarkets is to turn right. Right turns or the tendency to the right are not scientifically explained, but the assumption is that often the right is the right side and that turning right makes people feel safer.
Slow music makes guests linger longer
The speed of music and the type of music played in the supermarket have a great influence on the speed of purchase and increase the unexpected purchase decision of customers.
Choosing music to make sure all customers enjoy it is a challenge, but soft, soothing music makes customers feel lighter and safer. This is also a mentality that makes it easier for customers to make friendly purchasing decisions and increase sales for supermarkets.
Hopefully with the sharing of the article, you have more or less practical ideas for decoration and design.