✌️Capturing customer psychology to conquer customers is an art that retailers, or online business shop owners are always busy looking for. From research materials on customer psychological characteristics, to insight research… When you can understand customers, you will know what products customers need, what quality, how much the price will be suitable. Then you can sale better and increase sales.✍️🏆🚗💰
If a business shop or business understands the psychology of its customers, you will have a higher chance of reaching out in the context of fierce market competition today.
Stage 1: Doubt and questioning
Stage 2: Learn/Evaluate
Stage 3: Enjoy
Stage 4: Repeat the buying process
👉Stage 1: Doubt and questioning
Most customers do not choose to buy a product at first sight even though they show a lot of interest in your brand, product or online consultation, but on the contrary, they are very volatile. It is understandable with the concept that “spending money is harder than making money”, they need to consider whether that choice is correct with their money or not or is it reasonable to buy at this price?
Some businesses or stores often ignore the “questioning” mentality of customers without knowing that it affects 50% of product purchase decisions.
This stage often occurs when too many relationships between businesses and customers are broken such as not receiving a response when there is a question, payment is too complicated…. To avoid this mentality, customers leave your website, choose a policy that motivates buyers and assure them you will deal with all issues that arise promptly.
The best way to break doubts and hesitations in the minds of buyers is to demonstrate to them in what ways your products and services are better than your competitors. In this psychological stage, customers will ask a lot of questions and mean to compare with other stores, you should be wise to calmly solve the problem and not get angry to show respect for your partner. .
If you are running an online pastry business, list the ingredients you use in the making, the unique flavors of the store, as well as the menu of beautifully designed designs that other stores don’t have. If customers are in doubt, drop the bait by being ready for them to try the cake for free, delivery to the place if needed.
Customers will be the ones to decide which cake suits their taste, and you will become a successful marketer when you know how to exploit the strengths of those irony situations if you know the exact psychological characteristics of customers. How is your product?
Example: The lesson from Amazon’s e-commerce strategy is that you need to provide comprehensive information about products on your website so that customers are eligible to evaluate, decide to buy and do it themselves. trade.
Always providing factual and accurate information is the best way for you to support and satisfy your customers. That can reduce the number of orders with poor quality products, but increase the number loyal customers after they have had a great experience, choosing the right product to meet their own needs.
The Amazon site has always satisfied customers to the fullest, exceeding their expectations by providing a wide range of information to help customers find the right product to help them solve their problem.
Nearly all products sold at Amazon have a detailed product description full of information, from general information to detailed information, including reviews from former customers about the pros and cons. points and use cases for the product.
That’s information that you can’t even find on the manufacturer’s own website. There are also plenty of pictures, both direct from the manufacturer and images uploaded by former customers. With a combination of these factors, the Amazon site provided customers with an amazing experience that exceeded their expectations, making shopping easier than ever.
You can present your product in the form of a series of actual product images with detailed and accurate information and real reviews from customers who have purchased and used the product.
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👉Stage 2: Learn/Evaluate
After you “pass the obstacle” of doubt, customers begin to feel secure with the brand or product they have chosen. However, to be more sure, some customers still find out to verify it by themselves, looking for all the documents and news as much as possible about the product or people’s reviews of the product through the companies. search engine.
So, do not hesitate to prepare yourself a way out in this case. Please provide all the news and data to answer where customers still have questions.
It is best to install live chat software integrated right in the website, when a buyer visits they may need help and you will be the one to chat and answer all questions, or help customers understand better. benefits of the product/service you are providing.
You can absolutely find the Live chat software you want in Bizweb’s App Store. However, only those who are using the website provided by Bizweb can install this application. For those of you who do not have a website, you can register for a free trial of the website and install it.
In addition, you should integrate the display of user reviews because when customers learn and evaluate the product, they will be extremely interested in the comments and opinions of the previous users. 80% of customers will decide to spend money to buy a product if they learn to read positive reviews.
So don’t pass up any opportunity to reach customers. Right now you can refer to and install the Product Review Application for your website.
Cross-sell is a very important e-commerce strategy to increase all important average order value. The Amazon site does a great job at this: each item for sale includes a “Customers Who Bought This Item Also Bought” section, a “What Other Items Do Customers Buy” section. After Viewing This Item?” (what other products customers buy after viewing this product) and a “Frequently Bought Together” section (products often purchased together).
With an Amazon e-commerce strategy, shoppers with a specific need are unlikely to dig deep into your product catalog after seeing what they’re looking for, but providing images of your products. Related products that can be used for them will not only be good for business but also useful.
Especially when they’re trying to qualify for your (brand new) free shipping with a minimum order.
Cart Addition Emails: These emails are sent to customers after they have added one or more new products to their cart but have not completed the transaction. This is supposed to be a friendly reminder that is activated and sent out within a few hours showing the customer what items they have in their cart and some other options they might be interested in.
👉Stage 3: Enjoy
After deciding to buy a product, customers will have the psychology of enjoying the benefits and being happy with the shopping brought.
They will try to grasp all that the purchased product brings, hoping to become a knowledgeable product owner and use the product to bring maximum benefits for themselves. Therefore, during this time, shop owners should not be silent as many people do.
Regularly texting, in boxing or emailing customers, asking about product quality and their satisfaction is a smart move in business. Not only will customers feel close to your care, but even if the product is a little bit unsatisfactory, they’ll leave because you’re overzealous.
Not only that, if your customers are absolutely delighted with their selection, then this is the perfect time for you to showcase your new products.
With what is received from the previous product, the opponent will not only not hesitate to spend money to own a new better quality model, but moreover, you will not spend much time on stages 1 and 2. like first time marketing. This is a great benefit when the year captures customer psychology after purchasing the product.
Transactional emails: These emails are usually “thank you” emails sent after a customer has successfully purchased a product and provide suggestions for more related products to stimulate them to continue shopping.
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👉Stage 4: Repeat the buying process
Products purchased and used for a while are inevitably damaged, used up or have become obsolete. Customers began frantically running around online stores in search of new replacement products.
They conduct surveys of different businesses, brands or stores to choose the best, most popular products at a reasonable price in the midst of the market full of advertised items.
So what should online stores do at this stage? It is easy to see that the business owner completely hopes to prevent this customer choice and learning, expecting them to repeat the previous step again.
Therefore, let’s “hit fast and win fast” before the opponent has time to think about product selection, promptly promote shopping at the right time to encourage customers to shop again. That’s the way to keep customers loyal.
You can use the same way as applied in stage 3, after a while the customer buys the product and asks if they need a new product to replace the old or damaged one? And introduce some preeminent new products, the most popular models of the company if the other party has demand.
Being one step ahead of the customer is a smart move to recall your position in their psyche, and the other party will feel, “Why am I wasting my time searching the web for a replacement item, while Does this store offer available items like this? Their previous product was also guaranteed quality, right?”.
This approach is very effective for customers who buy gift products on special occasions. Save their list and be prepared to call those customers when that day comes.
Email offers specifically tailored to customers’ interests: Amazon Sites uses data collected from customers’ shopping histories to send offers with a variety of specific products tailored to their interests. For example, you bought a new Dell laptop and checked its price on Amazon. A week later, you will receive an offer to buy this product via email.
For example, if your store sells cosmetics online, a customer comes to buy a gift for his wife on the occasion of March 8, then a new process will appear after 1 year. Quickly call these customers back if you don’t want them to leave to another store.
When you understand the buying psychology of customers, it will be easier for you to motivate them to make a spending decision. That’s why capturing customer psychology, understanding what each customer needs is a good factor that determines 50% of your business opportunities.