A smart man makes a mistake, learns from it, and never makes that mistake again.
But a wise man finds a smart man and learns from him how to avoid the mistake altogether. ― Roy H. Williams.
Who is Roy H. Williams? Williams. Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.
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Here is the wise Roy H. Williams quotes collection
1. Use half as many words and they’ll hit twice as hard. ― Roy H. Williams
2. The first step in exceeding your customer’s expectations is to know those expectation. ― Roy H. Williams
3. Words are mere shadows cast by ideas. But the ideas they represent are real. ― Roy H. Williams
4. No trade will be made unless they want the thing more than they want their money. ― Roy H. Williams
5. A good story often increases the solubility of an item without increasing its actual value. ― Roy H. Williams
6. People don’t trade money for things when they value their money more highly than they value the things. ― Roy H. Williams
7. A meaningless statement remains meaningless no matter how often it’s heard. ― Roy H. Williams
8. In marketing you must choose between boredom, shouting and seduction. Which do you want? ― Roy H. Williams
9. It is a lack of commitment, not a lack of talent, that damns you to mediocrity. ― Roy H. Williams
10. The first step in exceeding your customer’s expectations is to know those expectations. ― Roy H. Williams
11. What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. ― Roy H. Williams
12. Preparation, mastery, can help you overcome your fear, but mastery alone is not enough.
13. There has to be something you want that’s worth more to you than your fear. ― Roy H. Williams
14. Consequently, a young business often grows by large percentages. Mature businesses rarely do. ― Roy H. Williams
15. Everyone’s a little broken, I think, and the most broken of all are those who pretend they are not. ― Roy H. Williams
16. Lives, like money, are spent. What are you buying with yours? ― Roy H. Williams
17. Our actions are all that separate our daydreams from our goals. ― Roy H. Williams
18. If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough. ― Roy H. Williams
19. Your heart, my friend, is the size of a stadium. If you try to fill it with small things, a new car, a vacation, a promotion at work, a bigger home, a stock portfolio, a mournful echo will fill your life.
But if you fill your stadium with all of humanity and search for ways to make their lives better each day,
you will find yourself in the right place at the right time, doing the right thing in the right way. ― Roy H. Williams
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20. I am no bird; and no net ensnares me: I am a free human being with an independent will. — Charlotte Bronte
21. This, then, is the state of the union: free and restless, growing and full of hope. So it was in the beginning. So it shall always be, while God is willing, and we are strong enough to keep the faith. — Lyndon B. Johnson
22. The value of an item in the mind of a consumer is simply the difference between the anticipated price and the price on the tag. ― Roy H. Williams
23. It does not matter how slowly you go as long as you do not stop. ― Confucius
24. Those who won our independence valued liberty as an end and as a means. They believed liberty to be the secret of happiness and courage to be the secret of liberty. — Louis D. Brande
25. In the truest sense, freedom cannot be bestowed; it must be achieved. — Franklin D. Roosevelt
26. If you have always believed that everyone should play by the same rules and be judged by the same standards, that would have gotten you labeled a radical 60 years ago, a liberal 30 years ago and a racist today. ― Thomas Sowell